✨ Why this age range?

Between 20–30, your skin’s main needs are:
✔️ Building hydration
✔️ Balancing oil levels
✔️ Preventing future damage
✔️ Keeping the barrier strong
✔️ Protecting collagen and glow

This is the perfect time to develop healthy skin habits.

🧖‍♀️ Morning Routine (AM)

1. Gentle Cleanse

Removes oil + impurities while keeping the barrier intact.
Recommended: Kale Face Cleanser
– Aloe, kale, chamomile
– Hydrating + anti-inflammatory
– Non-stripping (perfect for young skin)

2. Hydrating / Balancing Serum

Gives glow + moisture + balances oil production.
Recommended: Glycolic Acid Serum (2–3× per week in the morning or at night)
– Helps prevent congestion
– Brightens dullness
– Smooths texture
Or: Use on alternate days depending on sensitivity.

3. Daily Moisturizer

Locks moisture + keeps skin protected throughout the day.
Recommended: Embrace Collagen Moisturizer
– Lightweight yet hydrating
– Vitamin E + jojoba
– Strengthens skin barrier

🌙 Evening Routine (PM)

1. Double Cleanse (Optional)

If you wear makeup or SPF:
– Oil cleanser first
– Kale Face Cleanser second

2. Night Serum (Rotate Treatments)

Choose 1–2 options depending on your skin goals:

Option A — Glycolic Acid Serum (2–4× / week)

– Helps with clogged pores
– Minimizes texture
– Brightens discoloration

Option B — Collagen & Retinol Serum (1–2× / week if needed)

For early prevention of fine lines + uneven tone.
– Retinol helps stimulate collagen
– Hyaluronic acid keeps skin plump
– Use only in PM (and ALWAYS wear SPF in the morning)

3. Night Cream

Nourishing + restoring.
Recommended: Night Renewal Crème
– Glycolic acid + retinyl palmitate
– Helps with early signs of aging
– Smooths + brightens
– Use 2–4× per week depending on sensitivity

🌟 Weekly Add-Ons

✨ Exfoliation

If skin is dull or congested:
Use Glycolic Acid Serum once or twice weekly.

✨ Hydration Boost

If experiencing dryness:
Apply an extra layer of the Embrace Collagen Moisturizer at night.

💡 Tips for Best Results

Introduce glycolic + retinol slowly.
If your skin is sensitive, use glycolic OR retinol, not both on the same night.
Hydrate daily — prevention starts now.
Sunscreen is your biggest “anti-aging” product.
Consistency over perfection.

Why This Ritual Matters (30–45)

Collagen production begins to slow, leading to early signs of firmness loss + fine lines.
Skin turnover may be less consistent → texture, dullness.
Hormonal changes / stress can affect skin’s moisture and radiance.
Using actives + barrier-supporting hydration helps maintain a youthful glow and bolster the skin’s structure.

🧖‍♀️ Daily Routine (AM / PM)

Morning (AM)

Cleanse
- Use a gentle cleanser to start the day fresh without damaging the skin barrier.
- Product: Kale Face Cleanser — soothing botanical-based cleanser.
Tone / Prep (Optional)
- If you like a light mist or toner for prep, you can use a hydrating toner (if you have one) or skip to serum.
Antioxidant / Boost Serum
- Apply a serum that fights free radicals + brightens skin.
- Recommended Product: Firm Serum — for firmness and early preventative support.
Moisturize (AM)
- Lock in hydration and support elasticity.
- Product: Embrace Collagen Moisturizer — rich yet not heavy, with collagen, vitamin E, and barrier-supporting ingredients.
Sun Protection
- Use a broad-spectrum SPF daily. (Vital, especially when using actives.)

Evening (PM)

Remove Makeup / SPF + Cleanse
- If you wear makeup or SPF, do a double cleanse (oil-based first, then Kale Face Cleanser).
Apply Treatment Serum
- Use a more active serum in the evening to boost collagen / renewal.
- Product: Collagen & Retinol Serum — the retinol supports cell renewal + collagen, while hyaluronic acid helps maintain plumpness.
Night Repair / Cream
- After your active serum, apply a richer, restorative cream.
- Product: Night Renewal Crème — helps to support skin overnight; includes glycolic acid + retinyl palmitate.

🔄 Optional / Weekly Step(s)

Glycolic Exfoliation: Use Glycolic Acid Serum 1–2× per week (if your skin tolerates) to gently exfoliate, improve texture, and boost radiance.
Hydrating “Boost Nights”: On nights where skin feels dry or stressed, skip the active + just apply the Embrace Collagen Moisturizer + maybe a drop of face oil if desired.

💡 Tips for Best Results (30–45 Skin)

Start Slowly with Retinol: If new to retinol, begin 2–3 nights per week; increase gradually as skin tolerates.
Protect with SPF Always: Your active night treatments make daily sun protection even more essential.
Be Consistent: The benefits of collagen + retinol build over time, so stay steady.
Hydrate Internally: Encourage good water intake + healthy lifestyle (sleep, diet) — these support collagen too.
Mind Sensitivity: If you experience irritation, reduce active usage and prioritize barrier recovery with your moisturizer.

Ages 45+: “Renew + Glow

Skin becomes drier, thinner, and loses elasticity.
But glow is timeless — with the right ritual.
Icons: hydration, elasticity, radiance.

Step 1: Gentle Cleanser (AM/PM)

Use a gentle, hydrating cleanser to remove impurities without stripping skin.

Recommended: Kale Face Cleanser

Step 2: Antioxidant Serum (AM)

Brightens tone
Supports barrier
Recommended: Glycolic Acid Serum

Step 3: Collagen Moisturizer (AM)

Use a rich, but non-greasy cream to keep skin supple and hydrated during the day.

Recommended: Embrace Collagen Moisturizer — it includes collagen + colloidal oatmeal + vitamin E to support elasticity and soothe.

Step 4: Treatment / Active (PM)

2–3 nights per week, apply a more intensive treatment.

Use the Collagen & Retinol Serum at night as a key active step.

On other nights, you might use milder serums or skip actives, depending on tolerance.

Step 5: Deep Hydration / Repair (PM)

After your active, seal in hydration with a rich night cream.

Recommended: Night Renewal Crème — contains glycolic acid, retinyl palmitate, and nourishing fatty acids to support skin renewal, smoothness, and glow.

💡 Why These Products Work for 45+ Skin

Collagen & Retinol Serum helps with elasticity (collagen) + renewal + firmness (retinol), while hyaluronic acid supports hydration.
Night Renewal Crème gives a gentle but effective renewal boost via glycolic + retinyl palmitate, supporting skin repair and minimizing fine lines.
Embrace Collagen Moisturizer gives day-long hydration and elasticity support without feeling too heavy.
Kale Face Cleanser supports cleansing + barrier, with gentle botanicals like kale, aloe, green tea.